Link-Building SEO – Link Value
Link-building SEO (Search Engine Optimization) has two primary purposes: To improve traffic to a website and to improve the website’s position in search engines. Normally, the more incoming backlinks a site has, the higher it will rank. Even so, it’s not all about the quantity of the incoming links, it’s also very much about the quality of the incoming links. A multitude of weak backlinks often don’t add up to the value of one or two strong valuable links. Google and other search engines consider a website with numerous powerful incoming links to be important, and consequently it will rank higher. So what decides the value of a backlink? There are a variety of components.
1) Anchor text. Basically, anchor text is the text which is visible to a person looking at the link. For example, simply clicking a link to a car insurance company like Progressive might take you to progressive.com, however the text you observe and click on might read “auto insurance”. Anchor text that’s descriptive with regards to the website or web page provides greater value than a simple URL link in terms of link building SEO.
2) Page authority. Backlinks from websites and web pages that Google considers to be significant have greater value than those from websites and web pages Google does not consider to be important. If your website posseses an incoming link from nasa.gov, that backlink would carry far more value than a backlink from billspetshop.com.
3) Number of other links. If your link is the only link on a web page it will have far more value than a link on a web page with dozens of other links. The best way to think about this is in mathematical terms. If the page has a weight of 100 and your link is the only link on the page, then it’ll receive 100% of the value. However, if your link shares the page with 20 other links it will receive only 5% value. 4) Domain age. The age of the domain where the backlink is placed provides some value on the link. This is because older and more established sites tend to be more dependable to Google as well as other search engines. 5) Relevancy. If you place your links on sites which feature a theme that is relevant to your own the backlink is going to be a lot more beneficial than putting your link on a site that isn’t related in any way. Google weighs the value of all incoming links to a website, link building SEO is about building links that work jointly in concert around a standard related theme.
While these are some of the most critical factors to link building SEO there may be other smaller factors you could take into consideration.
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