Four Reasons Why Expert Sign Printing Rocks
Advertising is the key to success for many businesses and professional sign printing is a great way you can grow a business through great advertising. Expert sign printing along with using custom vinyl banners to advertise your product or service is a great way to ensure that you really get your message out there and more often than not; fun and catchy slogans and adverts are a great way to get people’s attention. Did you know that 90% US college students remember advertising slogans such as ‘Yo quiero Taco Bell’ compared to only 60% who knew when the US declared independence! This fact just goes to show how important advertising can be to a business!
Of course, not any old sign will do! The sign above the front door of your business or the custom vinyl banner you hang in a strategic location directing people to your place of business must present your company in a positive light and needs to be professionally designed and printed. After all, it is common knowledge that first impressions mean everything!
Nothing can ruin the desired positive effect of a customized banner more than a spelling or grammatical error. A forgotten or transposed letter will be the only thing a person will see, especially if it is on a sign in 2 foot tall lettering. One great example where a slogan was grammatically antithetical to the message that the company was trying to put out there was Sara Lees “Nobody Doesn’t Like Sara Lee!” We all remember the jingle but a fatal flaw lies in the use of the double negative in the message. The slogan actually suggested that nobody likes Sara Lee!
Here are some howlers when it comes to advertising bloopers:
-Bacardi tried to introduce a drink called Pavian into the European market to little success. Pavian, in German, means ‘baboon’!
- Pepsi launched a slogan entitled ‘Pepsi gives you a zest for life’ that unfortunately when translated in the Chinese market read ‘Pepsi brings your ancestors back from the grave’!
- Vauxhall’s famous Nova car wasn’t a hit on the Spanish market as the words ‘no va’ translates to ‘won’t go’!
As you can see, even a company that has a full team of marketing experts makes mistakes with their high budget advertising campaigns. This is why your business needs to hire a professional, proven company to do your sign printing. A company that specializes in sign printing will make sure that your custom vinyl banner says what it is supposed to say and that the format used will be reflect the tastes of your target audience. For example, if you are looking to attract a younger client base, they may recommend a full color vinyl banner. If you are dealing with a more serious business or clientelle, they may suggest a more subdued black and white option.
When you get your sign or banner printed make sure you use your company slogan and logo so that you will be instantly recognized. Subliminal messages are a great way to advertise so using the same slogans and logos on all adverts really gets your business out there.
Banner designing is easy with Bannersprint.com. From church vinyl banners to trade show banners – order them online and get your professional banner design for free! For more information go to Bannersprint.com.