Automate Your Marketing
There are various marketing automation systems available to automate your web and off-line lead generation and marketing. Depending on the technology, each promotion automation system has the basic ability to improve lead prospecting and speed the sales process. To provide an example of what an automation product is capable of, I have listed a simple campaign that can be used by real estate professionals.
1) Lead capture – A likely client ends up on a website where a form can be filled out.
2) When a possible client provides their contact information, they receive an email with the free report or give-away that was used to get their information. Different geo-targeting advertising systems such as AdSense can be used.
3) Regardless of whether or not the real estate agent has called the prospect yet, the promotion automation system sends out a personal introduction by email that looks like it was from the agent. Included in the email is the agent’s contact information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent’s regular email account. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their online listing presentation.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The email may also ask the prospect’s communication preferences.
6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.
5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.
Depending on your goals, promotion automation systems can be used to warm novel leads, drive prospects further down the sales funnel, or even turn good clients into great ones.
Fsbo leads from the Redex gives Realtors with a continual list prospective customers.